Turkey is a world-class holiday destination! The tourism product is so well-developed that it deserves to be a priority for leisure and business travelers. In the early 1950s, tourism as a viable economic engine in Turkey was very limited and only 29,000 people visited the country. Although the destination offered natural beauty, history and culture, […]
Paso Robles Wines: Ready for Center Stage
Where can you find 26,000 acres of vineyards, 40 diverse wine grape varieties and 200+ wineries producing premium wines in the USA? Need a clue? Think West Coast! No. Not Napa, Sonoma or Monterey! Think Central Coast. The correct answer: Paso Robles. Positioned 6 miles inland from the Pacific Ocean, bordered by the Santa Lucia Mountains on […]
Brand Emotion: Travel and Leisure are Lowest Performing Industries
If you want to know what your customers think about your brand, the go-to person is Rina Plaper, a partner with MBLM, a Brand Intimacy firm that seeks to create links between people, brands and technology. Holding two master’s degrees from Harvard and a BA from McGill University, Plaper has global experience that extends from […]