Hotels and Airlines Claim Deep Cleaning: What Does It Mean?

Generation Clean We have gone through Baby Boomers, Generation X, and the Millennials; now the marketing focus is on deep cleaning with Generation Clean. People are intensely concerned with their health and safety since the COVID-19 attack. This focus is and will continue to impact and ultimately change the hospitality, travel and tourism industry. The apparent inability to […]

The Air We Breathe Can be Deadly

As I work my way through press releases sponsored by domestic and international hotels informing me that they have transformed their properties into safe havens, with spaces so clean (and forgive me for a slight exaggeration) we can relax and not worry about plagues and pandemics, “Trust us!”                Kudos to the hotels for finally “deep […]

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