The wine industry is grappling with challenges akin to those faced by the craft beer sector. Unique Wine Marketing Strategies In 2023, wine sales experienced a 4.5% decline, reflecting a broader trend of decreasing regular consumption among American households. While adults aged 60-70 have increased their wine consumption, this demographic alone isn’t enough to secure […]
Whines Rise as Wine Drinkers Change Preferences
Almost everyone in the wine industry is apprehensive when reviewing wine consumption data. In 2022, the average American consumed approximately 2.86 gallons of wine per year. This figure represents a decrease of 2-3 percent from previous years and is the lowest per capita consumption recorded since 2015. Factors contributing to this decline include changing consumer preferences, with […]
Put Down the Wine Glass. Prohibition May Be Back
Debates on Alcohol Consumption: A New Era of Regulation? The health implications of alcohol consumption are once again sparking intense debate. In Washington, policymakers are revising drinking guidelines, and some worry that a covert panel of unelected officials may be laying the groundwork for what some are calling Prohibition 2.0. The review of dietary guidelines […]
Geography and Wine Crimes: Location, Location, Location
The International Wine and Spirit Competition approximated that counterfeiting and fraud collectively cost the global wine industry approximately $3 billion annually. Due to under reporting, precise figures are challenging to ascertain. Nonetheless, incidents such as vineyard vandalism can inflict substantial financial losses on individual wineries, ranging from tens of thousands to millions of dollars, contingent […]