Eau de Treadmill

I go to a stylish gym in Manhattan, known for its mix of eye candy and maybe a little too much candy! Most of the members are in the 21 to 50 age range, but recently, I’ve noticed more people over 60 starting to show up—although not very consistently. There are also those members who […]

California Classic Sparkling Wines: Redefining Elegance in Every Sip

The economic profile of California’s classic sparkling wine industry reflects a vibrant and evolving sector within the broader wine market. Sales occur across diverse channels, including retail, restaurants, and direct-to-consumer models, with online sales increasingly important. The industry generates over $73 billion annually for California’s economy, with key production concentrated in Napa and Sonoma Counties. […]

2023: A Milestone Year for Cava Sales

Global Sparkling Wine Market The global sparkling wine market is projected to generate $45.1 billion in revenue in 2024. This figure is split between out-of-home consumption (e.g., in restaurants and bars) at $24.4 billion and at-home sales (e.g., supermarkets and convenience stores) amounting to $21 billion. However, the market is expected to experience a slight […]

Vineyard Management: Precision Agriculture

Technology is transforming vineyard management, making wine production more efficient and sustainable and precision agriculture is significantly important in this transformation. Winemakers now use sensors and drones to closely monitor vineyard conditions, gathering detailed data on soil moisture, vine health, and weather patterns. This information allows them to make smarter decisions about irrigation, fertilization, and […]

Navigating Challenges and Opportunities in the Wine Industry

The wine industry is grappling with challenges akin to those faced by the craft beer sector.  Unique Wine Marketing Strategies In 2023, wine sales experienced a 4.5% decline, reflecting a broader trend of decreasing regular consumption among American households. While adults aged 60-70 have increased their wine consumption, this demographic alone isn’t enough to secure […]

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