Part 3 [ Bordeaux. Marketing Rescue Revitalizing the Legacy, Reclaiming the Market]

Bordeaux winemakers might know that fresh marketing strategies are crucial for reclaiming their market share; however, new directions haven’t emerged – yet. A recent wine trade event in Manhattan highlighted this traditional viewpoint using the same format that’s been used for decades. Imagine hundreds—perhaps thousands—of wine buyers, sellers, sommeliers, educators, and writers, all jostling to […]

Part 1 [Tradition vs. Transformation]

Bordeaux Winemakers Acknowledge Change, but Cling to Heritage I recently attended a wine event in Manhattan that brought together hundreds of Bordeaux winemakers under one roof. The room buzzed with energy as wine buyers, sellers, educators, sommeliers, and journalists mingled, eager to savor the best Bordeaux had to offer. The participating wineries were all members […]

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