Do you have an interest in your face (selfie alert)? Do you ever worry about lipstick on your teeth or black smudges under your eyes?
What about a blemish that refuses to hide behind a concealer? When you arrive in New York after a red-eye flight from the west coast, do you want to hide inside a paper bag as you exit the airline terminal?
If these “horrors” take up even a tiny space in your brain, there is an event that must be on your To Do list – MakeUp New York. Yes, it is a trade event, but it is more than folks trying to sell their products, it is the umbrella venue for professionals who are innovative and talented cosmetic, skincare and makeup suppliers along with brands who are the very foundation of the American and global beauty industry and their only interest is getting us to look better. The entire existence of these enterprises is to produce products aimed at helping us to improve and maybe (from a psychological perspective) feel better.
Live in New York
At the New York 2022 event, over 3,453 participants from 36 countries (i.e., USA, Canada, Korea, Italy, France, Mexico) got together for two days trying to figure out how the rest of us can look forever young (or at least not old).
Although cosmetic and skincare aisles in retail stores lead us to believe that there are limited makeup and skincare options, there are, in fact, over 124 skincare and makeup suppliers and they presented beauty products at the New York show. Among the skincare and makeup producers, 50 percent were legacy brands, 45 percent Indie brands and 5 percent digitally native vertical brands (DNVB) that started online, selling and shipping their own product(s). It is more than e-commerce, it is actually v-commerce, with self-managing end-to-end distribution. Participants included experts and decision makers in R&D, design creation, laboratory research, marketing, product development and packaging.
Innovation
Twenty-two new skincare and makeup products appeared in areas that included accessories, formulation, and packaging. A show award winner was R&D color Royal Balm, a lip balm in a stick pen made of bio-based materials with a sensory formula that glides on the lips while providing a pulpy effect. The balm is transparent but finishes with a texture that shows up pink on the lips and the shade varies based on skin’s pH.
Of special interest was a mono airless packaging system that passed the leakage test; it distinguishes itself by being perfect for creamy cosmetic formulas. Another new product was Coup de Coeur, an emulsion transformed into a lipstick which retains all the benefits of a cream or serum and yet provides a lasting fresh sensation. The formula is based on organic cherry extract, glycerin and phytosterols.
As a Glocal Business Facilitator (of or relating to the tailoring of globally available products/services to local markets; a sales strategy), MakeUp in NewYork orchestrates a professional and hospitable event connecting the most innovative and talented cosmetic suppliers with the most successful skincare and make-up brands, in the center of America’s beauty industry’s hub: New York.
Live Long. Look Fabulous
We are living longer (and in some cases, better).
By the year 2050, research suggests that people aged 80 and older will reach 426 million (World Health Organization). This is the perfect time to re-frame our perception of aging.
