If retailers and online sellers were wondering where all the young women were, what they were doing, and what they were spending their money on in 2022.
!When in Doubt Wear Red
I can give witness; young, high-energy, dedicated women were crowded into New York’s Metropolitan Pavilion, pushing and shoving to get to the salespeople who were quickly stuffing their independent brands of cosmetics and skincare products into shopping bags.
It was a cold, wet, dreary day – a few weeks before Christmas. The streets were almost empty; only a few intrepid shoppers were brave enough and anxious enough, to leave the comfort of their couches to deal with the challenge of shopping for friends and family.
