Despite a relative slowdown in the global economy, boutique hotels appear to be outperforming competing corporate chains. New investors as well as established hotel operators are stepping into this space. Changes in the habits and interests of the traveler suggest that consumers are becoming more aware of design, expect a higher level of service and are looking for an “experience” rather than just a place to sleep and take a shower. The guest wants to be recognized and engaged in the hotel experience and boutique properties are rising to the challenge.
Boutique Hotels: From Boring to Sensational
