The germ of an idea about slow wine started in 1982 when Carlo Petrina, an Italian political activist, author, and founder of the international Slow Food Movement, met with a few friends.
Born in Bra, his skillset was proper when he and his colleagues formed the Friends of Barolo Association. The group produced a catalog of wines, including data sheets with a narration of each label that eventually became the Vini d’Italia guide.
Wine Enters Politics
In Italy, Petrini viewed the emerging American fast-food movement in horror.