Barriers to a reboot of the hotel, travel and tourism industry grow daily. Why? Perhaps the industry cannot gain traction because industry leaders refuse to acknowledge the core issues that concern consumers. They struggle with how to move beyond COVID-19. Pricing is not an incentive: The airlines offer rock-bottom prices and yet there is no […]
Tourism Will Reboot When Industry Faces COVID-19 Reality
Invisible But Deadly: COVID-19 When you can see it, there is no challenge to keeping surfaces clean and sanitized. Find dark particles on the desk top from construction, dust bunnies hiding in corners that escaped the vacuum, cobwebs on windows that have not been opened in weeks, wine stains on the rug from the party […]
Czech Memorial Scrolls survived the Holocaust and travel to New York City
The fact that a few of the 1,564 Czech Memorial Scrolls were all in one place at the same time, was almost a miracle. It took detailed planning and the cooperation of many institutions to bring these historical documents to New York City’s Temple Emanu-El for one-evening. It is only through the efforts of the […]
One Caribbean? An Oxymoron
The Caribbean region has been at the top of the news cycle ever since a series of hurricanes poured tons of rain and directed hurricane strength winds against a region previously recognized for its white sandy beaches, blue green water and palm trees. These natural disasters destroyed up to 50 percent of the Caribbean islands […]
Caribbean Tourism: Deep-rooted Problems- Searching for New Solutions
Hundreds of executives interested in the Caribbean hotel, travel and tourism industry could be found discussing the state of the region and the industry at the Hilton Hotel in Barbados during the week of September 14, 2016. The Hilton was built in 1966 and renovated 11 years ago (2005). With 350 rooms, it is perhaps […]
UNWTO Candidate Mzembi: Engage Global Resources. City by City, State by State
Dr. Walter Mzembi, the current Minister of Tourism and Hospitality, Zimbabwe, is considered a prime candidate for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO). With his election, he will be the first African to lead this global tourism group. Engage Global Resources. City by City, State by State Mzembi sees tourism […]
Dear Generic. Is It Tourism Marketing or Something Else?
Today’s story reflects the current conditions of tourism marketing with a hope (and belief) that it can improve. I would like to trust that the bottom has been reached with “Dear Generic.” Today I received an email blast directed to “Generic;” most of the time the press releases are directed to “undisclosed recipient.” What makes […]
Is Tourism Savvy Enough to Grab onto the Boomer Market?
Millennials may have their youth but Baby Boomers have the money! Do not call them Seniors, Boomers or consider them Old! They may have born during the Post-World War II period (1946-1964) but this group of 76.4 million people (Population Reference Bureau) who have lived through unparalleled social and technological changes, do not see themselves as […]