Brand Israel: Not by PR Alone

Ido Aharoni, Israel’s New York-based Ambassador/Consul General is also a marketing guru, and I met with him to learn about his plans for Brand Israel. As the Consul General, Ido Aharoni represents the State of Israel to communities in the New York, New Jersey, and Connecticut region. He advances the positive reputation of the country, […]

Eating. Drinking in HEL

Helsinki is a foodie destination. The chefs and their restaurants are globally acknowledged for their creativity and ingenuity because the people of Finland are really into food, wine and spirits. The restaurants are busy from late morning to late evening and because this a town full of local bon vivants visitors get to enjoy creative […]

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