The wine industry is grappling with challenges akin to those faced by the craft beer sector. Unique Wine Marketing Strategies In 2023, wine sales experienced a 4.5% decline, reflecting a broader trend of decreasing regular consumption among American households. While adults aged 60-70 have increased their wine consumption, this demographic alone isn’t enough to secure […]
Whines Rise as Wine Drinkers Change Preferences
Almost everyone in the wine industry is apprehensive when reviewing wine consumption data. In 2022, the average American consumed approximately 2.86 gallons of wine per year. This figure represents a decrease of 2-3 percent from previous years and is the lowest per capita consumption recorded since 2015. Factors contributing to this decline include changing consumer preferences, with […]
Dynamic Wine Marketing – Rooted in Science, Art, or Luck?
Growing, producing, selling, buying, and drinking – challenges and opportunities in the wine industry. The primary challenge facing the wine industry lies in its narrow marketing focus, often catering to a homogeneous demographic. Recognizing the diverse backgrounds of wine enthusiasts, it becomes imperative to convey inclusivity within the industry. Despite the long-existing idea of making […]
Swords to Shiraz: Exchanging Conflict for Cabernet in the Pursuit of Peace in Israel
As we delve into the complex relationship between war and wine culture, we should celebrate the unifying power of wine, particularly Israeli wine, as a symbol of peace. By supporting wineries in conflict zones, fostering dialogue and understanding through wine education, and advocating for peaceful resolutions, we actively contribute to the cause of peace. Let […]
Uncorking Investments in Wine Futures – Fun, Folly, or a Savvy Move?
I do like wine. I enjoy it so much that I write about it, talk about, read about it and frequently dream of vineyard strolls. Wine is a constant source of fascination for me. Recently, the industry’s issues have raised alarms. From climate change to soil quality due to pesticides and climate change impacts on […]
From Farmers to Protesters to Winemakers
Bordeaux Wine: Pivot from People to the Soil
Wine has been made in the Bordeaux wine region since the Romans settled in the area (60 BC). The Romans were the first to plant vineyards (possible obtained from Rioja, Spain) and produce wine in the area. Even at the beginning in the 1st century AD, the regional wines were appreciated and distributed to Roman […]
Bordeaux Wines: Started with Slavery
When I visited Bordeaux, I wondered about the magnificent 18th century architecture complete with mansions and public buildings that make this a very beautiful and architectural city. What was the source of the money that built this city – certainly it did not come from the early stages of the wine industry. Lurking behind these […]
Drink More Wine. Help to Grow the World Economy
The year was 2020, and I, among others, spent US$326.6 billion on wine. Thanks to the pandemic, we wine drinkers are finding solace by drinking more wine, pushing revenue to a projected US $434.6 billion by 2027, representing an increase of 4.3 percent between 2020-2027. Dessert wines (i.e., Sauternes/France; Tokaji Aszú/Hungary; Muscat/Italy) are a growing category […]
Israel Captured in a Delicious Bottle of Wine: Pair with a Side of Politics
Israel is a small country (in the Eastern Mediterranean), with an ancient wine culture (Chalcolithic Era, 4000 BCE) that successfully meets the 21st century wine demands of sommeliers, consumers as well as food and beverage managers. What is Old is New Again Wine making in Israel is not a new skill. Ellen Walsh (Viticulture in Ancient Israel) writes, “Viticulture […]