Growing, producing, selling, buying, and drinking – challenges and opportunities in the wine industry. The primary challenge facing the wine industry lies in its narrow marketing focus, often catering to a homogeneous demographic. Recognizing the diverse backgrounds of wine enthusiasts, it becomes imperative to convey inclusivity within the industry. Despite the long-existing idea of making […]
Piero Rossi Cairo’s Journey: From Lawyer to Visionary Winemaker
Vineyard Dreams Linked with Viticultural Valor Piero Rossi Cairo manages the family Tenuta Cucco winery. His journey from corporate lawyer to winemaker is unconventional. Initially a mergers and acquisitions attorney, Cairo’s transition highlights the rarity of such moves, marked by challenges like divergent skill sets, significant career investments, financial considerations, and the perceived prestige of the […]
ITB Berlin Opened Omani Style Calling for Tourism to Speak Out on Gaza
Oman is the partner country for the just opened ITB 2024 in Berlin. The spectacular opening concluded with a brave call by the Omani Minister to Speak out on Gaza. The Hero of the global travel and tourism industry tonight at the opening of ITB Berlin was not the UN Tourism Secretary General, it was […]
Swords to Shiraz: Exchanging Conflict for Cabernet in the Pursuit of Peace in Israel
As we delve into the complex relationship between war and wine culture, we should celebrate the unifying power of wine, particularly Israeli wine, as a symbol of peace. By supporting wineries in conflict zones, fostering dialogue and understanding through wine education, and advocating for peaceful resolutions, we actively contribute to the cause of peace. Let […]
Uncorking Investments in Wine Futures – Fun, Folly, or a Savvy Move?
I do like wine. I enjoy it so much that I write about it, talk about, read about it and frequently dream of vineyard strolls. Wine is a constant source of fascination for me. Recently, the industry’s issues have raised alarms. From climate change to soil quality due to pesticides and climate change impacts on […]
Pour Decisions: Uncertain Path Ahead. Wine Sales Take a Dip, Industry Seeks Correction
As the number of wine consumers dwindles in the lower price categories, and Generations X and Y show a growing preference for beer, cider, cocktails, or abstaining altogether, C-suite executives in the wine industry are wrestling with challenges and uncertain about how to address the following issues. Price Point Predicament: Executives recognize consumer frustration over escalating […]
European Vines Transform South American Viticulture: The Journey
Wine grapes, not indigenous to South America, found their way to the region through the lens of European exploration and settlement. The intricate dance between European explorers, missionaries, settlers, and the indigenous populations marked the inception of viticulture in this part of the world. Christopher Columbus’s 1498 exploration of South America‘s northern coastline triggered a surge […]
Uruguay’s Wine Evolution: From Jesuit Missionaries to Sommeliers
In the lush tapestry of Uruguay’s history, the seeds of viticulture and enology were sown by Jesuit missionaries in the 15th century. However, it wasn’t until the late 18th century that these seeds blossomed into a thriving wine industry. Navigating through the turbulent waters of the late 1800s to the 1930s, Uruguay‘s wine landscape weathered the storms […]
Gigondas AOC = Pleasure
Gigondas, located in the southern Rhône Valley in Southern France is the name of a small village within the region, located just next to the Dentelles de Montmirail Mountains. While the name “Gigondas” itself does not directly translate to “pleasure” in Latin, this creative expression suggests that indulging in Gigondas AOC (Appellation d’Origine Controlee) wine brings about […]
Wine with Attitude, Thanks to Andean Altitude
Mountain ranges play a pivotal role in vineyard locations and wine production. Surprisingly, they are frequently given less prominence on winegrowers’ priority lists in comparison to factors such as terroir, weather, and rainfall. However, due to the influence of global warming, winemakers are now placing importance on hillsides and mountains when evaluating potential vineyard sites […]