The French have spent many marketing dollars conditioning us to equate Champagne with good times, simultaneously encouraging us to believe that all sparkling wines are French. Results? Champagne has become a word that is ubiquitous. If we have an urge for a glass of sparkling wine our brain immediately latches onto the word Champagne, and […]
Will meetings return? Can hotels really open safely?… Or should we stay home?
Tourism Encounters a New Paradigm Up to, and including the beginning of 2020, many professionals in the hotel, travel, and tourism industry would have agreed that “bigger is better.” Demand created a need to build larger cruise ships, more and differentiated hotels, additional stadiums and convention centers, faster and bigger aircraft. There appeared to be […]