It is a fact that 15% of heterosexual men (aged 18 to 65) in the US currently use male cosmetics and makeup. In addition, 17% of the surveyed males said they would consider using makeup in the future; assuming this is correct, it would double the size of the market. The current use or potential […]
Wear makeup or nothing: Women – in our own lane
The global makeup/skincare industry is alive and well, with new market segments and new products growing exponentially. Women compete… for males Professor Lisa Wade (Occidental College), the author of Gender: Ideas, Interactions, Institutions (2014), determined that in the 1920s, as more Americans moved to cities, courtship moved from the home to establishments that cost money, like cabarets […]
The Lipstick Index
If retailers and online sellers were wondering where all the young women were, what they were doing, and what they were spending their money on in 2022. !When in Doubt Wear Red I can give witness; young, high-energy, dedicated women were crowded into New York’s Metropolitan Pavilion, pushing and shoving to get to the salespeople […]
