Frequently, when I enter a neighborhood wine shop in Manhattan, I am stopped from browsing by aggressive salespeople which is counterproductive if the store owner is interested in increasing bottom line profitability. When I walk into a shoe store, I am given lots of time to look at each shoe on display, turn it over […]
Sparkling Wines from Spain Challenge “The Other Guys”
The French have spent many marketing dollars conditioning us to equate Champagne with good times, simultaneously encouraging us to believe that all sparkling wines are French. Results? Champagne has become a word that is ubiquitous. If we have an urge for a glass of sparkling wine our brain immediately latches onto the word Champagne, and […]