Barriers to a reboot of the hotel, travel and tourism industry grow daily. Why? Perhaps the industry cannot gain traction because industry leaders refuse to acknowledge the core issues that concern consumers. They struggle with how to move beyond COVID-19. Pricing is not an incentive: The airlines offer rock-bottom prices and yet there is no […]
Hotels and Travel Reimagined. Better? Perhaps. Certainly Different!
“You never want a serious crisis to go to waste” Rahm Emanuel (American politician: adviser to U.S. President Bill Clinton; U.S. President Barack Obama, and former Mayor of Chicago). If not better, hotels and travel reimagined are easily different. Not Same Same Dr. Eran Avraham, left, and Dr. Izaak Cohen from Bar-Ilan University walk through […]