The hotel, travel and tourism industry contributed to the spread of the COVID-19 pandemic, most notably cruise lines and airlines; however large their role, these enterprises cannot be held accountable for its origin or for the irresponsible approach of governments and global health agencies to the identification, mitigation, control, and elimination of the virus. First Hide, […]
Getting Beyond COVID-19: Press Releases are Not the Answer
Barriers to a reboot of the hotel, travel and tourism industry grow daily. Why? Perhaps the industry cannot gain traction because industry leaders refuse to acknowledge the core issues that concern consumers. They struggle with how to move beyond COVID-19. Pricing is not an incentive: The airlines offer rock-bottom prices and yet there is no […]
Tourism Will Reboot When Industry Faces COVID-19 Reality
Invisible But Deadly: COVID-19 When you can see it, there is no challenge to keeping surfaces clean and sanitized. Find dark particles on the desk top from construction, dust bunnies hiding in corners that escaped the vacuum, cobwebs on windows that have not been opened in weeks, wine stains on the rug from the party […]