Vision 2030: The Transformation of Saudi Arabia

Saudi Arabia is undergoing a transformative economic and cultural evolution under Vision 2030, a strategic framework aimed at reducing its dependence on oil, diversifying the economy, and fostering the development of public service sectors. Central to this vision is the groundbreaking Bashayer 2024 project, a major initiative spearheaded by the Diriyah Company to redefine the Kingdom’s cultural, economic, and touristic landscape.

Bashayer 2024 and Vision 2030 Pillars

The project is an embodiment of Vision 2030’s three core pillars:

1. A vibrant society that promotes Saudi Arabia’s cultural and religious identity while supporting and encouraging cultural, entertainment, and heritage initiatives including access to sports and recreation.

2. A thriving economy attractive to foreign investment and empower the private sector into creating new job opportunities and supporting SMEs. The goal? To diversify income sources for everyone.

3. An ambitious nation that will promote efficient governance and transparency while strengthening citizen engagement and accountability.

With a budget of $63.2 billion in public and private investment, Bashayer 2024 is positioned to become a cornerstone in achieving these goals, presenting Diriyah as a premier global destination.

Leadership and Global Partnerships

Under the stewardship of Ahmed Al-Khateeb, the Minister of Tourism and Chair of Diriyah Company, the Bashayer 2024 project is progressing as a model of Saudi ambition. Al-Khateeb, a knowledgeable leader with extensive expertise in tourism and entertainment, has played a pivotal role in aligning the project with Vision 2030.

Global Collaborations:

The project brings together leading international firms to deliver innovative solutions, including:

• AECOM: Urban planning and engineering.
• Foster + Partners: Architectural design.
• Jacobs Engineering Group: Sustainable construction.
• Lendlease Group: Project delivery and management.

Luxury Reimagined: Hotels in Bashayer 2024

The project will feature an impressive lineup of world-renowned luxury hotels, seamlessly integrating opulence with Saudi Arabia’s rich cultural heritage (list in formation):

• Accor: Bringing a diverse portfolio of upscale brands.

• Aman Resorts: Known for exclusive, nature-inspired luxury.

• Bulgari Hotels & Resorts: Blending iconic Italian design with Arabian elegance.

• Four Seasons Hotels and Resorts: Timeless luxury and unparalleled service.

• Hilton Worldwide: Contributing innovative hospitality solutions.

• Hyatt Hotels Corporation: Enhancing the project with signature luxury experiences.

• Mandarin Oriental Hotel Group: A global leader in refined luxury hospitality.

• Marriott International: Combining luxury and local authenticity.

• Rosewood Hotels & Resorts: Offering a sophisticated mix of comfort and heritage.

• Six Senses Hotels Resorts Spas: Highlighting wellness and sustainability.

This selection of globally acclaimed brands reinforces Diriyah’s positioning as a premier destination for international travelers seeking unparalleled luxury.

Historical Foundations: Diriyah and Beyond

Diriyah, the birthplace of the First Saudi State, is a site of profound cultural significance. The city was central to the 18th-century alliance between Muhammad ibn Saud and Muhammad ibn Abd al-Wahhab, which laid the foundation for modern Saudi Arabia. This partnership combined political leadership with religious reform, shaping Saudi Arabia’s enduring governance model—a balance between Islamic principles and political authority.

The House of Saud: Wealth, Power, and Progress

Today, the House of Saud is not only the wealthiest royal family, with an estimated net worth of $1.4 trillion, but also among the most influential globally. This absolute monarchy operates under Sharia law, with extensive benefits provided to its citizens, including free education, healthcare, and tax exemptions.

Under King Salman bin Abdulaziz Al Saud, the Kingdom maintains stability while pursuing modernization. Despite criticism over restrictions on freedoms, the monarchy continues to evolve, balancing tradition with the demands of a rapidly changing world.

Looking Ahead

Saudi Arabia’s journey from its humble beginnings to its current position as a global power is a testament to its resilience and vision. Through initiatives like Bashayer 2024, the Kingdom is redefining its identity—bridging its storied past with an ambitious future. This transformation, underpinned by Vision 2030, signals a new era for Saudi Arabia: one of innovation, inclusivity, and global integration.